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Issued on : 12-20-2012

ADATA’s XPG DRAM Modules Receive a Facelift

Company’s High-Performance Series Outfitted with New Heat Sink

Taipei, Taiwan - December 20, 2012 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of an improved heat sink for the company’s popular line of XPG™ DRAM modules. The reconfigured components combine style and technology to create a newer and cooler approach to maintaining stability in demanding computer systems.

The innovative engineering and unique appearance of the new XPG heat sinks make them requisite gear for the most dedicated gamers and power users. With sleekly crafted lines reminiscent of the mechanical goliaths found on today’s electronic battlefields, ADATA once again showcases the company’s proven ability to unite world-class design imagery with technological advances. Consumers have a choice of performance options: blue modules that run at 1600MHz with CL11 timing, black modules at 1600MHz and CL9, and red 1866MHz and 2133MHz modules with timing of CL10.

According to Ted Tsai, Senior Product Marketing Manager at ADATA. “Top-tier enthusiasts in all countries- from gamers, to power users, to system builders demand not only the best in heat dissipation and long term stability of DRAM, but they are increasingly looking for components that improve the overall appearance or attitude of their rigs. We will make sure our XPG DRAM line meets the demands of these groups, both technologically and aesthetically, and this improved heat sink is a strong step forward in this respect.”

Availability
The XPG DRAM modules with this improved heat sink will be sold through designated agents and distributors. For more information, please visit the ADATA website: http://www.adata-group.com

About ADATA
ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit href="http://www.adata-group.com">www.adata-group.com

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Global Media Contact
Corporate Marketing – Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
F: +886-2-8227-1760
E: PR@adata.com.tw